From Zero
to Exit
A complete business engineering framework. Every phase builds on the last, taking you from idea validation to profitable exit.
10-phase roadmap visualization
Foundations (The Blueprint)
Choose your path and find your unfair advantage
- •Bootstrapping vs. VC: Total control/profit vs. aggressive scale/dilution
- •Founder-Market Fit: Finding your unfair advantage
- •First Principles: Deconstructing the industry to find hidden opportunities
Deep Discovery (Validation)
Validate before you build
- •Customer Personas: Identifying deep fears and irrational desires
- •The Mom Test: Extracting truth from customers without bias
- •Smoke Testing: Using landing pages and pre-sales to validate intent
Technical Strategy (The Build)
Ship fast, ship right
- •Product Metrics: Identifying the Aha! Moment and reducing Time to Value
- •Tech Stack: AI-First development (Cursor, Replit, LLM-Agents)
- •Build vs. Buy: Strategic analysis and managing tech debt
Savage Distribution (The Attention Engine)
Master the art of getting attention
- •Short-Form Mastery: TikTok/Reels/Shorts strategy with hooks and UGC
- •Organic Launch Pads: Product Hunt, Reddit, Hacker News execution
- •Build in Public: Using X and LinkedIn to create authority
Growth Engines
Scale what works, kill what doesn't
- •GTM Models: Product-Led (PLG), Marketing-Led (MLG), Sales-Led (SLG)
- •Viral Loops: Referral systems and waitlist gamification
- •K-Factor Optimization: Sub-1% targets for exponential growth
Persuasion & Sales
Convert attention into revenue
- •Copywriting: PAS (Problem-Agitation-Solution) and AIDA frameworks
- •Tone of Voice: Establishing unique, human, high-authority brand voice
- •High-Ticket Sales: Closing strategies for Enterprise contracts
Financial Engineering (The Math)
Understand the unit economics
- •Unit Economics: Mastering LTV, CAC, Churn, Payback Period, and NRR
- •The Global Stack: Merchant of Record (MoR) vs. manual PSP setups
- •Profitability Modeling: When to optimize, when to invest in growth
Legal & Infrastructure
Protect what you build
- •Equity: Understanding Shares, Vesting (4-year standard), and Cliffs
- •Structure: Delaware C-Corp vs. LLC vs. Estonia e-Residency
- •Defensibility: IP Assignment, Cap Table management, GDPR/SOC2
Fundraising (The VC Rocket)
Raise capital on your terms
- •Instruments: SAFEs and Convertible Notes explained
- •Narrative: Creating the pitch deck and managing investor relations
- •The Ask: Valuation, dilution, and term sheet negotiation
The Endgame (Scale & Exit)
Build to sell or build to last
- •Operations: SOPs and AI-Agent delegation for scale
- •Talent: International hiring strategies (Contractors vs. Employees)
- •Exit: M&A strategies and valuation multiples (SDE vs. EBITDA)
Multiple Formats, One Goal
Deep-Dive Text
Comprehensive modules for detailed learning and reference. Everything documented and searchable.
Video Guides
Implementation walkthroughs with screen recordings. See exactly how to execute each step.
Audio Sessions
Podcast-style content for learning on the go. Perfect for commutes and workouts.
Interactive Tools
Frameworks, workbooks, and calculators. Apply concepts immediately to your business.
Know Where You Stand
The platform tracks your progress across all 10 phases. See completed modules, current tasks, and upcoming milestones. Stay focused and maintain momentum.
Every Phase Includes
- ✓Clear learning objectives and success criteria
- ✓Actionable tasks with step-by-step guidance
- ✓Templates, frameworks, and ready-to-use resources
- ✓Community discussions and peer feedback
- ✓Milestone markers to celebrate progress
Start Your Journey
Get access to the complete 10-phase roadmap, multimedia learning content, and the entire resource vault.
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